For well-travelled people ready to move past the highlights, Curious East plans China the way you travel. Your pace, your interests, your kind of place.
Curated for people who travel with intention
Start with curiosity. Explore with concierge support
Bespoke private trip, build around how you travel
An itinerary built around your travel style, pace, and interests. We can design every detail of your journey or step in alongside the parts you've already imagined. Flexible, modular, and shaped entirely around the way you want to travel. Your China, properly planned.
Thematic group travel, where the right people find each other
Join a small-group tour designed to bring like-minded travellers together through experiences that feel personal, social, and memorable. We match travellers to the journey, so the company you keep becomes part of the experience.
Discover
Every province has more than one side. Every city has stories most travellers never reach
By theme
Or by season
Shangri-La City, Yunnan
Jingdezhen, Jiangxi
Beijing
Anticipating what you need before you need it, so every part of your trip falls into place
For planning before you go, or support while you travel
Real China specialists, dedicated to your trip, before you go and online throughout - helping with itinerary flow, hotel recommendations, restaurant bookings, transport, local apps, and shopping. Our team is here to answer questions and anticipate needs, so every part of your trip falls into place and you can stay present. This service is included in both our Curated Journey and our Curious Tours.
On-ground support, in the city, when you need it
City Fixer travels alongside you during your trip - these are private tour guides, city hosts and specialist companions who walk the city, museum or trail with you at your pace, with translation and context from someone who knows the place personally. Business City Fixer, in addition to the essential services, also handles supplier visits, showroom access, negotiation, logistics and anything that needs local knowledge and fast action.
Already planned your own trip to China?
The Online Concierge and City Fixer can also be booked on their own - a quiet companion in your pocket and a trusted presence on the ground, for travellers who've shaped their own itinerary but still want someone in their corner.
“They listened first. They asked the questions no one else thought to ask — and built a journey that felt like it was already mine. We came home different.”
Why we built Curious East
Cam co-founder
“I have always found joy in planning trips for people I care about.”
The best part is watching someone experience something new and the joy they feel - a meal they did not expect, a place they would not have found, a moment that stays with them.
Growing up in China, the country has given me many of those memories. Harbin in winter. Tibet through the mountains. Cities that felt like different worlds. Curious East came from wanting to create that same feeling for more people.
Jessie co-founder
“I grew up outside China, so I understand both the curiosity and the hesitation.”
China can feel exciting, but also hard to approach. The language, the apps, the speed, the scale - it can feel like a lot. But I also see a country full of ideas, creativity, culture, technology, design, and opportunities that more people should experience for themselves.
Curious East is our way of making that China feel more open, more personal, and easier to navigate.
We built Curious East for people who want to experience China with more care and context. We plan around your pace, your taste, and what you actually care about. And we leave room for the moments you did not know you were looking for.
WE WANT TO HELP YOU FIND THE CHINA THAT FEELS LIKE YOURS
Tell us what you're curious about. We'll reply on WhatsApp - usually within a few hours.
