Curious East

Curated Journey

Bespoke private China journeys,
travel with intention

Celebrating a milestone, travelling with family, reconnecting with friends, exploring business opportunities, or hosting a private retreat. Whatever brings you to China, we shape the destination, itinerary, and every detail around your group and the reason behind the trip. 

  • Full itinerary design, or chapter-by-chapter support
  • Private guides, drivers, and access to places not open to the public
  • From luxury to adventure, we design the trip based on your interests

Our process

How a Curated Journey takes shape.

Four steps, no rush - from first conversation to last evening on the ground. Every detail considered, every traveller in mind.

  1. 01

    Listen

    Start a conversation with us directly.

    Start by dropping us a message and arranging a call with us. Tell us who's coming, what's drawn you to China, the trips you've loved (and the ones you haven't), and your budget. We'll bring local knowledge and suggestions from the start, not templates - just listening until the shape of the journey starts to appear.

  2. 02

    Sketch

    Where we land after listening.

    Within a week we send back a written outline - regions, rhythm, a few hotels and experiences to react to. Built around your interests and your budget, not ours: higher-end hotels here, simpler transport there, more spend where it matters to you and less where it doesn't. It's deliberately loose. We expect you to push back, swap things out, and tell us what excites you and what doesn't.

  3. 03

    Refine

    Detail by detail, together.

    Now the planning gets specific: guides matched to your interests, restaurants reserved, private access arranged where it matters. We build in the things you wouldn't think to ask for - real time between activities so travel doesn't eat your day, local dishes worth seeking out, and a loose plan for the gaps with nothing scheduled. Options stay open, but the structure holds. Nothing is locked in until it feels right.

  4. 04

    SUPPORT

    Support that travels with you.

    Before you fly, we set you up on China's apps and local internet workarounds, so you're not wasting time researching VPNs or learning how to set up payment and transportation apps. Once you arrive, your online travel assistant is one message away so you feel supported in a new country - the researcher, planner, and China insider who gives you local context in real time for last-minute bookings and questions, so you can travel like a local. Unlike most travel companies who only plan your trip, we travel with you.

Formats

We tailor scope to what you need. Some groups want us to design the full trip. Others only need us for selected cities, days, or experiences. All work.

Two women sitting and talking at a small outdoor table beside a grey brick wall with a traditional Chinese wooden sign, in a hutong alley, Beijing, China

Full private journey

Complete itinerary, arrival to departure. Every detail handled, shaped entirely around your group with care.

Family trip to Beijing, for the first time

A family of five wanted Beijing done properly on their first visit - not the rushed, box-ticking version everyone warns you about. We planned the whole trip end to end: a private guide who could slow down for questions and speed up when the kids' attention started to drift, a nanny who travelled with them so the youngest always had someone keeping pace, built-in rest between the big sights so nobody hit the Forbidden City running on fumes, and real time in the hutongs to wander rather than just photograph. Every evening ended around one table, comparing notes on what everyone had seen and learnt that day. This is the kind of trip that becomes a family story, not just a photo album. 

Honeymoon with a sense of discovery

A couple who'd already travelled extensively in Europe wanted their honeymoon to feel unfamiliar, comfortable, and a little exciting all at once. We threaded together a special trip through Yunnan - a private walk in the foothills of Lijiang's Jade Dragon Snow Mountain, a cooking class in a Bai family courtyard home on the shores of Erhai Lake, and a few deliberately unscheduled days in Dali's old town, where the only plan was wherever the two of them wandered next. 

Two people cycling along the Bund promenade at night with the illuminated Pudong skyline and Oriental Pearl Tower reflected in the Huangpu River, Shanghai, China

Selected city chapters

Deep-dive planning for one or two cities. Perfect if you're mixing business with leisure, or simply want expert help.

Business trip, extended

A consultant flying into Shanghai for a three-day conference decided two extra days were worth staying on for. We planned everything around her schedule so she had nothing to think about beyond her own work - a Saturday drive out to the canal town of Wuzhen for a slow afternoon away from meeting rooms, and a Sunday morning tea market walk through the city's older streets before she headed to the airport. Proof that a business trip doesn't have to end the moment the conference badge comes off.

Beyond the big cities

A couple from Singapore had already planned most of their China trip themselves - Beijing, Shanghai, the cities they knew how to research. What they couldn't plan was Guizhou, so they handed us that piece. We built a few days through the province's Miao and Dong villages: a long-table dinner under string lights with homemade rice wine passed down the table, a morning learning batik in a workshop that's been teaching the craft for generations, and a stop at a stilted wooden village still mostly untouched by tourism. 

Young Tibetan Buddhist novice monks in red robes laughing together outside a whitewashed monastery wall, Tibet or Yunnan, China

Focused experience modules

A single focus, pursued properly. We'll tailor the experience for you - food, craft, sports, adventure, or business.

Food as the main thread

A chef and his partner wanted to understand regional Chinese cooking at source - not the restaurant version, the real one. We brought in our City Fixer in Chengdu, someone who knows the city's food world the way most people know their own kitchen, to open doors a guidebook never could: market walks with the cooks who actually shop there each morning, a full day inside a Sichuan pickle cellar learning the fermentation by hand, and a final evening cooking alongside a home kitchen team using techniques passed down rather than written down. The kind of trip where the city becomes the syllabus. 

Sourcing, done properly

A UK furniture businessman wanted to find real manufacturing partners in Guangdong, not just another supplier directory. We brought in our City Fixer to open the right doors: factory visits arranged through existing relationships rather than cold calls, a translator who knew furniture and manufacturing terminology rather than general Mandarin, and the kind of on-the-ground negotiation support that turns a single visit into a working relationship rather than a one-off order. 

Not sure what China has to offer? 

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Bring your people. We’ll shape the journey

Not sure yet?Start by exploring or join Curious List

Wander our Discover pages or visit our curious tour page to get inspired by the featured itineraries.  Join Curious List to tell us more about your dream trip to China. We'll shape the journey around it.